Finding the right crypto marketing agency for a DeFi, NFT, or memecoin project is one of the most important elements of the development process. Without access to an expert team of Web3 marketing experts, the chances of a project becoming a success story are extremely low, even if it has the best tech on the market.
The reason for this is the sheer level of competition in the 2025 crypto market. Thousands of new projects are being launched every single day. There’s so much noise, especially since pump.fun started to churn out new tokens every couple of seconds.
The only way to stand out from the masses is to plan and execute quality marketing campaigns. Every pillar of the strategy needs to be seamlessly executed and designed to drive relevant traffic, build brand awareness, and establish authority within whichever crypto niche corresponds to the project.
While developers often possess the technical expertise to write complex solidity contracts, create DeFi protocols, or build utility into NFT metadata, they may not have the knowledge or time to run a marketing campaign.
Crypto marketing agencies are here to help these teams by getting their message to the crypto community, ensuring that their token, DeFi protocol, or NFT collection is seen, understood, and, ultimately, successful.
Crypto Marketing in the 2025 Bull Market
Bitcoin hit a new all-time high in early 2025 as speculation began to grow around the possibility of the United States launching a Bitcoin reserve and passing increasingly friendly regulations.
The Bitcoin bull run has been accompanied by a very specific memecoin surge in the form of pump.fun, where hundreds of projects are launching every day. Most of the projects are cheap copycat projects looking to pump and dump within minutes of launching.
Regardless of someone’s position on pump.fun, it does go to show how crazy the market has become in the past few months. It’s no longer enough to simply launch a technically advanced project or catchy memecoin to succeed, as the market is simply too congested.
Some predictions suggest that the bull run will continue, potentially leading to even more saturation. In this case, the role of crypto marketing specialists will grow increasingly critical as projects attempt to capture the attention of the crypto community and investors.
Three Services that a Crypto Marketing Agency Should Offer in 2025
A Web3 digital marketing funnel should have every base covered and be able to make adjustments A Web3 digital marketing funnel should have every base covered and be able to make adjustments based on the specific needs of the project. However, some marketing tools that every marketing agency should be able to provide a client to maximize the chance of growing their community, user base, and brand.
The Central Role of Programmatic Ads in 2025 Presales
The presale market has been heating up in 2024 and 2025. Following a massive drop in these fundraising events due to the number of ICO debacles following the 2021 bull run, millions of dollars are once again flowing into tokens prior to TGE. One of the most valuable tools in pushing traffic to a presale site is programmatic advertising.
A programmatic ads campaign uses automation to buy and sell ad space in real time. This allows for more targeted and efficient ad campaigns, as ads can be placed on websites and platforms relevant to the target audience. The process involves bidding on ad impressions and using data to optimize ad placements and targeting.
Two good examples of programmatic ad campaigns the Coinpresso ads team has been running are the BlockDAG and Infinaeon presales. The BlockDAG rpesale has been able to raise just shy of $200 million, while the Infinaeon presale campaign has seen ROI of up to 10:1 during certain campaign periods.
Press Release Distribution with Top Outlets
A marketing agency that can’t provide clients with access to the most respected and widely recognized news outlets in traditional finance and the crypto space is not going to be able to compete. Being able to get press releases into the right publications is crucial for building a project’s brand and authority in 2025.
Crypto press release distribution agencies with crypto copywriting teams can craft professional press releases that capture the attention of journalists and editors. These teams understand the nuances of the crypto industry and can create compelling content that resonates with the target audience.
Agencies with broad contacts can target outlets like CoinDesk, Fox Business, and Forbes, ensuring that the project’s message reaches a wide audience. This can help generate significant interest and investment in the project.
This is one of the most fundamental aspects of most marketing campaigns and can help a project set itself apart from low-quality projects looking for short-term gains only. By securing coverage in top-tier publications, a project can signal its long-term commitment and potential to the market.
SEO Continues to Dominate
There are plenty of flashy new crypto marketing tools. Many of them promise the moon within a short time frame. Some teams neglect the possibility of building long-term, relevant streams of traffic through crypto SEO in favor of short-term gains, but in many cases, this is a mistake.
A crypto marketing agency has to be able to provide leading crypto SEO services, as a serious project can benefit massively from dominating certain keywords in its niche. This means appearing at the top of the search results for relevant search terms, driving a constant stream of users to the project’s website.
A team of SEO experts can perform audits, create keyword research, optimize site structure, and, in the long run, provide a project with search engine traffic. This is an ongoing process that requires constant monitoring and adjustment, but the results can be significant.
SEO is still the gold standard of Web3 marketing, and a quality agency will have a crack team of specialists ready to support clients in their quest to hit page 1 on Google.
Final Thoughts on What Characteristics Should an Effective Crypto Marketing Agency Have
The answer to “What Characteristics Should an Effective Crypto Marketing Agency Have?” in 2025 depends to some extent on the specific needs of a project. However, some features that every team should be on the lookout for as they attempt to claim their share of the growing crypto market.
An agency that can provide programmatic ads will be crucial for a presale, PR services will be a huge boost to teams with technically complex DeFi protocols or layer-2 solutions, and SEO remains one of the most valuable tools when implemented correctly.
